NIKE is employing this strategy within its manufacturing, marketing, product development, and customer service processes. By 1984, life had changed for Phil Knight. The core marketing strategy to solve the issues and problems Nike has is to pursue a differentiation strategy. Nike Innovation Strategy: Digital Sport; Nike Online Store: *Custom Products *Discounts For Customer Groups *Store Locator *Exclusive Products *Gift Cards. Executive Summary: Constant innovation has been the byword for Nike's success.This case study analyses the ever-evolving marketing strategies adopted by Nike to become a global brand… Nikes main objective is to get the message of superiority and premium performance footwear with an aim of initiating switching and encouraging repeated purchase among targeted users. Nike is considered to be one of the largest American suppliers of athletic shoes, apparel, and sports equipment. Traditionally, sales were aimed at creating awareness of existence of a product in the market. Videos are a major part of Nike’s marketing strategy. However, functions of sales have increased to develop a company-customer relationship. Nike has the potential to create shoes for dancers like Reebok has. Nike uses a combination of different marketing strategies and tactics with reference to its ever-changing 4ps of the Marketing Mix. To a significant extent, this is the result of the strategy of the international markets expansion that is one of the main directions of the … If walking into the Nike store, the most enticing element is the highly made and symmetrical layout. Examples of Nike Marketing Strategy. Introduction 2. This preview shows page 1 - 3 out of 12 pages. The sourcing is a big task in Puma which is handled by Big cat Ltd. company who coordinate with 190+ suppliers in more than 35 countries for sourcing & the … The logo is much like the name in that it is easily recognizable and distinct. For over fifty years of existence, Nike’s marketing approach has changed dramatically. For example, the company specializes in shoes that are designed to satisfy the needs of professional basketball and football athletes. In the fiscal year 2019 and 2020, Nike spent $3.7 billion and $3.5 billion respectively. The focus of these videos is the unending energy that is in every devoted athlete. Positioning The final step of STP … Click Above for Examples of Nike's Marketing Strategy. Nike sets a good example as a success story to analyse because of their early adoption of Social media marketing and their effectiveness after perfecting their strategies through real life experiences. The history of Nike’s marketing strategy is interesting in itself. It’s worth talking about the Marketing Mix of Nike, considering the way the company transformed with time and with the changing needs of its target customers and still managed to be the leading sportswear brand in the world. So far, we’ve been talking about the early life of Nike, when it was a small startup run by a geek and a world-class track-and-field coach. It reflected the value of Jordan himself. Stay true to your brand. Key Advantages; Nike: The Beginning. Thus, it fits well as to the purpose of providing a success guideline on how to use Facebook, Twitter and Instagram for small businesses that are struggling with their SMM strategies. Apart from its main channel, Nike has other channels like Nike Football and Nike Baseball, each devoted to a different game. Nike appeals to customers with a marketing strategy centered on a brand image that is attained by distinctive logo and the advertising slogan “Just do it”. 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