Unlock to view answer. Horizontal conflict – is related to competition among similar types of intermediaries at the same level in the channel – e.g. Types of Conflict Multiple Choice Questions (MCQs), types of conflict quiz answers pdf to learn online marketing management course. (a) Vertical channel conflict (b) Horizontal channel conflict (c) Multi channel conflict (d) None of the above. b. vertical conflicts. Due to this there are many famous large companies who are now adopting integrated channels (vertical/horizontal distribution system). Vertical conflict implies clash between the different levels whereas horizontal conflict implies clash at the same levels. correct incorrect. A) Horizontal; vertical B) Vertical; horizontal tions occupying the same horizontal level. Which of the following is most likely to stimulate customer loyalty? A distribution channel moves goods and services from producers to consumers. D. Product mix length. A. Chapter 10 Multiple choice questions. Channel Conflict A channel conflict may be defined as A situation in which one channel member perceives another channel member(s) to be engaged in behavior that prevents it from achieving its goals. Interactional justice implies that each firm in a marketing channel treats the others equitably according to predefined terms or processes. 7 people answered this MCQ question is the answer among for the mcq Example of horizontal channel conflict between intermediary channels is 7 people answered this MCQ question is the answer among for the mcq Example of horizontal channel conflict between intermediary channels is Ask a question. Intertype conflict – refers to competition among different types of intermediaries at the same level in the channel. Another major reason is the conflict between the channel members which can lead to disruption during the whole distribution process. b. Channel conflict arises when the SaaS vendor competes directly with their channel partners for the same business. 3. d. Samples. Vertical conflicts occur due to the differences in goals and objectives, misunderstandings, and mainly due to the poor communication ; Lack of role clarity and over dependence on the manufacturers. Sweepstakes. C. Product mix width. Conflict. Management MCQ Marketing Management Chapter 15 Which of the following channel conflict resolution techniques is used only if everything else proves ineffective? ... which implies that additional meditated pathways may explain the impact of RM on performance. Types of conflict quiz questions and answers pdf: Situation arises when actions of one channel member prevents another channel member to achieve its objectives is classified as, with answers for colleges that offer business administration. Contract and agreements b. a. competitive b. extensive c. intensive d. exclusive e. selective Answer: d 4 _____ means conflict between different levels within the same channel. Conflicts between different levels of the same channel of distribution are referred to. Conflict is opposition, disagreement or discard among the organizations. Question is ⇒ Example of horizontal channel conflict between intermediary channels is, Options are ⇒ (A) conflict between supplier and producer, (B) conflict between retailer and end user, (C) conflict between wholesaler and retailer, (D) conflict between two retailers, (E) , Leave your comments or Download question paper. Vertical conflict ; Horizontal conflict ; Inter type conflict ; Multi Channel conflict; 7 Vertical conflicts. as: a. horizontal conflicts. For e.g. Marketing Management Chapter 15 A) legal recourse Horizontal channel . Multiple Choice . a. Vertical channel conflict b. Circular channel conflict c. Multichannel conflict d. Horizontal channel conflict e. Distribution channel conflicts are of three types – vertical, horizontal and multichannel. In many instances the most appropriate way to cope with a negative event. d. To market to avoid channel conflict. Answer: c) channel conflict. Marketing MCQ first chapter. Chapter 14 Multiple-Choice Questions. b. profit. _____ conflict, which occurs between different levels of the same channel, is more common than _____ conflict, which occurs among firms at the same level of the channel. _____ is the last stage of selling process. The key issue is the horizontal conflict that could potentially occur due to channel power shifts and lack of control from the natural foods channel. When a company like Coca-Cola has disagreements with some of its bottlers over. Budget and reports c. Distribution Audit d. Meetings 6. Learn More : Share this 4. Retail Management MCQ Questions and Answers Part – 1 Retail Management MCQ Questions and Answers Part – 2 Retail Management MCQ Questions and Answers Part – 3 101. Today the large retailers ANSWER: C […] correct incorrect. Free. The key issue is the horizontal conflict that could potentially occur due to channel power shifts and lack of control from the natural foods channel. Product mix. Product mix depth. correct incorrect. _____ is not an instrument of channel control. ... Horizontal conflict refers to conflict that occurs between. 2. Multi-channel conflict happens when the company has established two or more channels that sell to the same market. a. e) channel leadership. c. layer-based conflicts. CHANNEL CONFLICT. a. Coupons. Question is ⇒ Conflict that can occur between two marketing channels operate at different levels is classified as, Options are ⇒ (A) vertical channel conflict, (B) horizontal channel conflict, (C) sealed channel conflict, (D) multi-channel conflict, (E) , Leave your comments or Download question paper. Vertical channel conflict b. Horizontal channel conflict c. Multi-channel conflict d. No conflict 5. Channel conflict can occur horizontally and vertically.Horizontal channel conflict exists when there is conflict between channel members at the same level within the channel. business practices, it is a form of: a. horizontal conflict. c. image correct incorrect. Channel stewardship implies that a party within the channel motivates the design and management of the channel. c. Frequent-user incentives. “At worst, it’s the result of greed within the vendor company. Marketing MCQ Marketing Chapter 15 If a wholesaler continually emphasizes and promotes one company's products over a competing company's products, ... channel conflict. Channel will be in point E or F depending on a way of conflict resolut ion (Singh, 2015) . Disagreement among marketing channel members on roles occurs among firms at the same level of the channel is known as (1) Vertical conflict (2) Horizontal conflict (3) Channel conflict (4) Channel views (5) None of these View Answer / Hide Answer 27. a. Prospecting b. 26. Multiple choice questions This activity contains 33 questions. Channel conflict that arises when one member bypasses another member and sells or buys products direct is referred to as _____. Here the key role is to manage information to improve the efficiency and effectiveness of the distribution channel. If things go wrong, and du e to the increased conflict, effic iency drops on the What is another name for a channel leader? Free. For e.g. Conflict, on the other hand, is direct, personal, and opponent-cen-tered behavior [37]. that may lead to negative public relations is to: a. Next, there’s horizontal channel conflict which occurs between two parties at the same level in the distribution channel. Kale Ram ... place at the right time B Launched into new markets C To intermediaries D To market to avoid channel conflict Answer A Question A gap between a person’s actual and desired state on some physical or psychological dimension is a(n): A unsatisfied need. Conflicts can also be classified as Vertical conflict Horizontal conflict Inter type conflict Multi Channel conflict Vertical conflicts Vertical conflicts occur due to the differences in goals and objectives, misunderstandings, and mainly due to the poor communication Lack of role clarity and over dependence on the manufacturers. ... Lateral channel takeover C) Niche market conflict D) Channel conflict E) Market share conflict. two household textile stores in competition with each another. ... horizontal life cycle: ... administered channel conflict: Products are arranged into strategic business units to better meet consumer needs and to achieve sales and profit goals in: category management: Channels, Supply Chains, and Retailing ... Horizontal conflict. d) horizontal channel integration. (a) Vertical channel conflict (b) Horizontal channel conflict (c) Multi channel conflict (d) None of the above Answer Multi channel conflict Question A distribution channel moves goods and services from producers to consumers. Causes of such conflicts are either goal incompatibility or unclear roles and rights or both. Causes of horizontal channel conflict can include: Loss Leader – when one member of the distribution channel significantly lowers the price of a product to drive traffic to their store. “Channel conflict is the most important thing to avoid, and one of the easiest traps to fall into,” says Matrix Partners General Partner David Skok. These conflicts are discussed in the following points: i. Vertical Channel Conflicts –Arises when two or more channel members compete for the same market share and operate at different levels of distribution. It overcomes the major time, place, and _____ gaps that separate goods and services from those who would use them. Multiple Choice . Q 79 Q 79. Q35. Think of it, someone else is performing some of the rules you usually perform. If Daya is unable to meet these conditions, what could this cause? ii. A)channel captain B)channel facilitator C)distribution supervisor D)channel gatekeeper. d. parallel conflicts. Foxoyo MCQs. Free. This is where the perception on the part of a channel member is that its goal attainment is being impeded by another, with stress or tension the result: Channel communication. This is referred to as: Time utility. A channel consisting of one or more independent producers, wholesalers or retailers that are seeking to maximize their own profits even at the expense of profits for the channel as a whole is a ________. a. possession. A)channel disagreement B)horizontal conflict C)contract dissolution D)vertical conflict. Multiple Choice Questions This activity contains 20 questions. B. ... Horizontal conflict. In distribution, conflict is more likely to arise between members occupying different horizontal levels in a particular channel. The number of product lines a company carries is called. Channel Conflict Conflict is not always undesirable. The word "cost-effective" as it relates to the definition of logistics management implies that. 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