In 2010, Louis Vuitton's net profit jumped 73% led by the Asian market. The brand also started making more handbags. Competitive advantage in the Marketing strategy of Louis Vuitton – . Bernard Jean Étienne Arnault (French: [bɛʁnaʁ ʒɑ̃ etjɛn aʁno]; born 5 March 1949) is a French billionaire businessman and art collector. Louis Vuitton is a fashion house and luxury retail company founded in 1854. Strong Parent company: LVMH (Moët Hennessy Louis Vuitton), a multinational luxury goods provider is the parent company of Louis Vuitton. The parent company of Louis Vuitton is LVMH, which controls the product distributions. Its' headquarters are in Paris, France though it has many subsidiaries in many countries, including China, our country of interest. In 1896, George Vuitton (Louis Vuitton’s son), patented the single lock system with two spring buckles. The efficiency was undisputed. In 1997, Jacobs was named creative director of the Louis Vuitton house of luxury goods in Paris. Louis Vuitton Malletier, commonly known as Louis Vuitton is a popular French fashion house. Louis Vuitton Background. The success allowed the brand to open new stores all over the World. Its products include leather goods, handbags, trunks, shoes, watches, jewelry and accessories. George was so confident with the quality of the locks that he publicly challenged famed escape artist and illusionist, Harry Houdini, to break out of a locked Louis Vuitton … Currently, this company deals with fashion houses and luxurious items. The story of this brand goes back to a young man who left home to earn his living in Paris. Facts about Louis Vuitton 8: the parent company. It was founded in 1854 by Louis Vuitton. It sells its world-famous products through standalone stores, store-in- stores in high-end retail stores, and through its e-commerce platform. Customer. . Louis Vuitton, the man, got his big break as the official box-maker and packer of Napoleon Bonaparte’s wife, Empress Eugenie de Montijo of France. It has dedicated 125000+ employees across the globe. In the 1940s, Louis Vuitton started using leather as a core ingredient of most of its successful products, including luggage and wallets. LVMH is financially strong and is handling diversified 6 businesses. Louis Vuitton began his career as … Louis Vuitton opened a store in Paris to immediate success. If you are interested to get the products in the department stores, you may visit Saks Fifth Avenue and Neiman Marcus. Louis Vuitton is the world's most valuable luxury brand and is a division of LVMH. Business Strategies Proffessor’s Name Student’s Name University Date Louis Vuitton is a French company founded by Louis Vuitton in the year 1854. It is one of the most luxury brands on the earth. 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