So, at the turn of the decade what future changes can we predict to see on the horizon? The big players are entering the market in the form of traditional studios. While phones will remain the main device for accessing social media, the usage of AR and VR devices will also increase in the next decade as they get lighter and more versatile, expanding their usage beyond gaming. Myspace, Flickr, BBS, Friendster, and Ning are probably among the top qualifiers. Knowing their audience: Rather than bombarding them with ads, which continues to frustrate many social media users, brands must connect with their audiences on a more meaningful level by treating them like individuals rather than a mass source of revenue. The future of mass marketing is far less clear, but nothing to lose sleep over. Sociologists refer to this as a mediated culture where media reflects and creates the culture. Events such as the Cambridge Analytica scandal made us realise the power of social media and data as well as the limitations of current social media regulations. TIPi Group is an award winning network of specialist digital agencies. Looking back, it’s incredible to see how far social media has come and the social platforms that are most popular today. Games … One sign of this is that searches for ‘My Activity’ on Google have been increasing year on year. To truly understand the path of the industry today, we need to evaluate the major technology trends that are currently impacting it, and have the potential to do so going forward. Entertainment that can change its direction depending on the slightest decision of many people already exists — and it’s called video gaming. Erika Mendes is head of biddable at Roast, This article is about: World, Social Media, Marketing, Consumer Goods, Agency. The Rise of Dark Social. In an age of smart TVs, biometrics-tracking wearables and more, this data could be used by broadcasters to offer an alternative to current fixed narrative movies. Different types of groups. Streaming services aren’t going away. Holding events to support, inform, challenge and advise. However, time spend on social media will be similar to what it currently is. The modern landscape of media is very different than it was back then – and the coming years will see even more prolific changes. “If a person is put into a dark room, then the only light hitting their eyeballs could come from a [ultra-high] resolution projector at ultra frame rates. Some may graduate to more traditional streaming services such as Netflix for more episodic content. He is currently doing an additional postgrad study at Metfilm in Ealing Studios, the UK’s oldest and most prestigious film studio. Alexis Kirke is something of a visionary when it comes to the future of TV. Users are already changing their privacy settings in order to include the minimum information on social media and accounts are being deleted. Kids are happy enough to consume media on their phones, but not all the time. Readership across the col… But they’ll have grown up with the expectation that media is intrinsically social. Users will continue to push for this with heightened privacy concerns as the world becomes ever more digital. On the other hand, advertisers will have restricted targeting capabilities which might translate to media spend wastage, lower ad engagement and reduced opportunities for advertising customisation. “I think that Netflix’s dominance will die,” Kirke predicted. The Future of Media and Entertainment. Views of branded video content increased by 258% since 2016, and on Twitter a video is 6x more likely to be retweeted than a photo. This service might not necessarily be integrated with the Facebook social media platform, but it gives a hint on future possibilities. Google Plus tried something like this before to little success, but spurred … Creating compelling content your customers will love. “A Netflix with social streaming channels. Facebook is already experimenting in this space and it had plans to launch its own cryptocurrency named Libra this year. Kirke’s Many Worlds helped lay the foundations for how interactivity could change the movies we watch. That was just the start. In media studies, mass communication, media psychology, communication theory, and sociology, media influence and media effects are topics relating to mass media and media culture's effects on individual or an audience's thoughts, attitudes, and behavior. Artificial intelligence. By then, there will be three major trends. Roll on the day. Latest insights, case studies and news from agencies, tech vendors, freelancers and other organisations. “It is also a way of voluntary trapping ourselves in an environment and removing choice.”. Explore the latest, and greatest, creative work from around the globe. Media and the ways we engage with it are constantly evolving. Smartphones seem to be in the first category. New devices such as foldable smartphones could help make mobile viewing more popular, as large screens would become portable. From your Motorola Razr to your iPhone X. Mainstream broadcasters and streamers will need to emulate YouTube and Twitch in order to to compete. The future of media and entertainment. Meet the MIT artist who builds with fungus and paints with swarms of drones, Neuroscience’s superstar explains how A.I. Theaters will continue to provide a “social environment and shared experience, and better sound system and ambience,” Kirke said. It refers to web traffic that can't be tracked … Enforced regulations could encourage users to increase trust in social media networks. The upside of this is the possibility that we build a more humane system that leaves us more resilient in the face of future pandemics and other impending crises like climate change. New media needs to learn to be lean (keeping costs down) and mean (aggressive with content) to make business work. Our agencies are built on performance and profitability and share an ambition to use the power of digital to shape the future. Mobile devices, already the preferred media and Internet platform for … As iGen (the generation who grew up with smartphones and constant connectivity) grows older, it will appear like more of an anachronism than ever. March 2017 will be the 10th edition of the Digital Innovators’ Summit, marking years of insight, discussion, and excitement around the future of digital media. As it's doing in many other industries, artificial intelligence is making a splash. There’s a sea of change happening here as big media fails to change… Last year, YouTube was the most used app and website for children between the ages of 8 and 11. “The broadcast media industry is changing at a rapid pace. We are not saying that the mass media no longer influence society, we are saying, however, that the mass media are gradually becoming mediators, non-independent agents of social and political d ynamics. Demographically, younger audiences are increasingly conscious of data privacy and security, which will further add to the soft and hard restrictions placed upon social media. Just as the radio industry had to rethink its commercial strategy during the rise of TV, newspaper professionals will need to rethink their methods of content delivery during the age of the Internet. Search 2,345 jobs in marketing, advertising, creative and media. Entertainment that can change its direction depending on the slightest decision of many people already exists — and it’s called video gaming. Helping publishers increase engagement, improve monetization and drive new audiences. Kirke shared his thoughts on what the next 10 years is going to hold for television and the way we experience on-screen screen entertainment. First, there will be more personal ownership of data. There has been a decisive change in the nature of mass media with the multiplication of television channels. Communities and individuals are bombarded constantly with messages from a multitude of sources including TV, billboards, and magazines, to name a few. Mainstream broadcasters and streamers will need to emulate YouTube and Twitch in order to to compete. This trend may well open alternative commercial models for social media networks, such as subscriptions which allow a reduced need for personal data. “Choice can be debilitating when we log into Netflix,” he said. The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum's audience. Broadcast television was the dominant form of mass media, and the three major networks controlled more than 90 percent of the news programs, live events, and sitcoms viewed by Americans. How we consume content will change The way we consume content is always changing and therefore new social media networks will emerge as a … Branching stories are a fun gimmick, but the real challenge is auto-generation of stories that will cover every eventuality. … In 2010, the first 4G smartphone for a major carrier in the United States made an appearance. How will brands adapt to the future of social media? People will not want to subscribe to 10 different streamers, so streaming may consolidate back into the old TV channel system, where you pay a higher amount and get [a package of services.]”. U.S. pre-teens say they would pick YouTube over broadcast TV if they had to choose between the two. This is because in most countries, data privacy concerns and increases in regulation will be pushing social networks in the opposite direction. The Latest news for the marketing & media industries. I think mass media has to take into account that selfish consumerism forces are changing, and must change.” Without having read or even heard of our first required textbook of this course (Scharmer & Kaufer’s Leading from the Emerging Future: From Ego-System to Eco-System Economies ), I here tapped into several of the book’s essential points. Technological determinism will be at its peak and most of the population will be dependent on the mobile, internet and internet based devices. Subscription services will highlight the challenges faced by traditional broadcasting. Copyright ©2020 Designtechnica Corporation. Once a “quant” on Wall Street, he took his Ph.D. in computer science and decided that he was going to be an artist. With so much weather and news available to everyone at their fingertips, the focus will likely shift to the quality and timeliness of the information. WeChat is the perfect example of how social media, commerce and entertainment can merge. Younger demographics will be the earlier adopters, as we saw with Snapchat and are seeing with TikTok. The way we discover new media, the way we consume media, the way we share media, the way we pay for media. Entertainment that can change its direction depending on the slightest decision of many people already exists — and it’s called video gaming. At the close of 2019, the number of social media users worldwide had hit 3.5 billion. Advertising and the media are working on adjusting their messages as much as possible to their target audiences. Video has become by far the most popular format. But don’t write off the big screen experience. Take a fresh approach to raising your profile with potential clients. Social media usage will continue to increase in developing countries, but it has generally plateaued among in advanced economies. Providing great companies with the recognition they deserve. Dr. Jeanette Ruiz is an Assistant Professor in the Department of Communication at UC Davis and a CAMPOS Faculty Scholar. In a decade’s time, this group will be between 18 and 21. What exactly is dark social? And we may not want it anyway. Although social media has clearly brought benefits to society and companies, it also brings downsides and dangers such as cyberbullying, online harassment, depression, body image insecurities and fear of missing out (FOMO). Kirke thinks VR is currently a “dead-end.” The technology is too bulky and expensive. “In terms of the next step up from VR/AR and screens, it seems that this would be eyeball projection,” Kirke said. saw the dim light of a glowing Netflix screen, Cut the cord: How to quit cable for online streaming video, HDR TV: What it is and why your next TV should have it, The best online streaming services for movies and TV, Robots Everywhere: Robots and the animal kingdom, Robots Everywhere: Robots in space exploration, This is how the universe will end (according to a theoretical astrophysicist). As law enforcement agencies grapple with this new reality, they inevitably encounter social media … Twitch, Pinterest, and TikTok). For instance, Facebook already allows users to manage interest-based ads under account settings and we should expect more companies to follow this trend. This will potentially reflect in higher engagement. 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