The Government and Non-Government Organizations (NGOs) are trying to employ the go green campaigns to promote this behaviour. Therefore, there is a need to change human behaviour towards the environment. As more and more people seek to live a green life by reducing the pollution and carbon footprints they leave behind, we can look forward to better quality air, a cleaner environment and better health. Shawna Newman. To support this finding, Banerjee and McKeage (1994) explained that women are more conscious about the environment and they make more decisions to purchase eco-friendly products than men. Through the exercise of go green movement, Starbucks could save 300,000 trees and reduce garbage truck 109 cups of coffee each year. In the last part of the questionnaire, respondents were asked to give some feedback on their socio-economic characteristics. A business can cause a variety of activities so as to impact the environment around the site. Green behaviour can be performed by such behaviours as household waste recycling, purchasing of sustainable products, conserving water or energy and changing travel behaviour (Jackson, 2005). Your Answer Is Very Helpful For UsThank You A Lot! In this case, environmental aspect, which related to EIA in conserving the environment. The reason can be explained by the fact that being involved in go green campaigns informs people of the possible ways of going green by giving them relevant information. One of the programs that support EIA is the Go Green Campaign. We ought to go green in order to save the life of future generations. To a large extent, Go Green Campaign is important and useful in saving the earth and preventing the global warming as it is mostly about reuse, reduce, and recycle. The likelihood of performing green behaviour for married persons was 1.38 times more than for single persons. Estimate coefficient for gender is positive and significant at 99% confidence level. Green Energy Paragraph. There are so many things to take care of at college: studies, relationships with fellow students, making time for you job, homework and partying. 1. Furthermore, the government should apply comprehensive rules to strengthen and popularize these campaigns in both urban and suburban areas and for both higher and lower educated people. Local business and global giants alike operate are quick to market their eco-friendly efforts in order to gain publicity and sales. Clean City – Green City . Table 2 represents the result of socio-economic demographic profile of the respondents. The environment in which the business will be run must be analyzed carefully. Conceptual framework of Theory of Planned Behaviour with application to effect of go green campaign to intention to perform green behaviour, Use of independent variables in logistic regression on intention to perform green behaviour as the result of go green campaign, Social demographic profile of the respondents (n = 1206), Estimated logistic model for respondents’intention to perform green behaviour as the result of go green campaign, https://scialert.net/abstract/?doi=jas.2015.929.933, Intention to perform green behaviour via go green campaign, Attributes and socio-economic characteristics, Respondents’attitude towards go green campaigns. Another key factor in their plans is that they are also working on improving the efficiency of their heating, cooling and ventilation systems. We'll occasionally send you account related and promo emails. It was observed that the majority of respondents have the positive attitude towards go green campaign. TPB has three main domains of intention to perform or not perform the behaviour, attitudes, subjective norms and perceived behavioural controls. One of the most important benefits of going green is a more sustainable world. Go Green — Literally Make your office literally green with plants! Respondents with ages below 25 are rated as 13.5%, and those with ages of 46-55 years are 14.3%. Jump the queue with a membership plan, get unlimited samples and plagiarism results – immediately! UCSF was just able to negotiate a price for 100 percent PCW that is cheaper than virgin and 30 percent! The key to a greener planet is in your hands. Lead the scene and keep it green. Therefore, the model is fit for the study. In fact, you can apply environmentally-friendly mindset in different spheres of your college activities. The concept of green behaviour in a society is defined as ways or behaviours with which individuals take action to protect their environment or contribute to having a healthy one ( Krajhanzl, 2010 ). fish with heavy metal contamination, vegetables exposed to acid rain, etc) for long periods. Microsoft. Windows 10 Pro SNGL OLP NL Legalization GetGenuine. As a matter of fact, the effects of such programmes on the public have been significant but the impact has not been the same for the society as a whole. All these factors will shape the intention of going green and can lead a person to perform green behaviour (Fig. These types of campaigns had their own uniqueness where respondents got familiar with the concept of green behaviour. Needless to say the green behaviour is the one which should be performed by the all people living in a society to protect their environment. By continuing we’ll assume you’re on board with our cookie policy, Get a custom sample essay written according to your requirements urgent 3h delivery guaranteed. Copying is only available for logged-in users, If you need this sample for free, we can send it to you via email. Companies may choose to highlight how products are manufactured, the products themselves, or the packing used. 15 Easy Ways Students Can Go Green Every day should be Earth Day. Source. The world is facing with the environmental degradation, and human behaviour is the main responsible of this (UNEP., 2007). Furthermore, results suggested that higher income level people have a higher intention to perform green behaviour. Hi there! The concept of green behaviour in a society is defined as ways or behaviours with which individuals take action to protect their environment or contribute to having a healthy one (Krajhanzl, 2010). Recycling and Waste. A smaller percentage is related to income levels of RM 4001-5000 and high income level of more than RM 5001 with 9.3%. The former is with 26.8%, whereas the latter is 36.6%. In my opinion, in order to run a business and to make sure that it is feasible is that we have to look and understand clearly about the aspects in business feasibility. One of the companies that have been working on Go Green Campaign is Starbucks Coffee. The binary logistic regression model was used to investigate the extent to which the selected socio-economic characteristics and attitudinal factors are influential on the intention to perform green behaviour. The team credits the poster campaign with increasing awareness and support for the project. Set the scene with green. Harit Diwali, Swasth Diwali Campaign Recycling also keeps materials out of incinerators, which pollutes the air and create severe ash residue, which is very dangerous for the health. Using green marketing while not having green practices is known as greenwashing. It’s nice to go green. To truly experience the benefits of going green, you need to look beyond material luxuries. In business feasibility study there are some aspects that we have to look at, such as; marketing aspect, operational aspect, human resource aspect, tax and law aspect, environmental aspect, financial aspect, and etc. Furthermore, being young could strengthen the intention to perform green behaviour since the likelihood of having the intention in older generations decreased by 0.451 times. The purpose of EIA is to maintain and improve the quality of the environment and the pollution that suppress the negative impact be as low as possible. This is because two of the very key principles of going green are actually conservation and the reduction of consumption and waste, which means to use and consume the earth’s resources with care, and not over-indulge in excessive material luxuries. Reuse is actually an easy task to do, as we only reuse the things that we already have and it is still usable instead of getting a new one. According to the American Marketing Association Green Marketing is the marketing of Products that are presumed to be environmentally safe. The finding of the study in terms of earning income is demonstrated in five categories. 1 pound per hour: the amount of carbon dioxide that is saved from entering the atmosphere for every … Descriptive statistics analysis: The socio-economic characteristics of the study include gender, residential area, marital status, income, and age of respondents. In our Climate Lab video series — produced by the University of California in partnership with Vox Media — we explore major themes in our quest to achieve zero carbon impact and ways everyday people can play a role in getting there. These findings corresponds with the finding of Mills and Schleich (2012) that showed the families with young children were more likely to adopt energy-efficient technology and energy conservation practices. Respondents with a monthly income of below RM 2000 are 14.8%. Opinion essay: going green 1. This showed that there was consistency among all the questions in the study. I am here to talk about the commonly spoken topic about going Green. Specially, the binary logistics model can be estimated as below: Moreover, Table 1 shows the coding system of the independent variables to measure the intention of respondents to perform green behaviour via go green campaign. Having some green plants in the office also reduces that "sterile" look, making it more comfortable for everybody. Being green is staying clean . The helpline is available at: +918617770964 and +919049598046, or, email at: director@neeri.res.in. Be sure the printer you purchase has duplexing (the ability to print on both sides of a piece of paper) and energy-saving features. The dependent variable was split into two categories which were “respondents have intention to change their behaviour via go green campaign” was coded as one and otherwise it was coded as zero. दोस्तों हमारे भारत देश में पर्यावरण को हम काफी हानि पहुंचा रहे हैं, हम समझकर भी पर्यावरण को हानि पहुंचाने से नहीं रुक रहे हैं. Go Green, Green Goes with Everything . The results show that the majority of respondents have a positive attitude towards go green campaign. Environmental aspect is to see whether a business is feasible or not to run in a certain type of environment. The respondents’awareness, believes and perception towards green behaviour by the impact of go green campaign is made their intention to perform green behaviour. Loreto Padrón Ávila GOING GREENWhat is your opinion about how we should care for the planet? In Table 3, the respondents’attitude towards go green campaigns is presented. In order to prevent that from happening, we need to start adopting green practices in our daily lives, as well as encourage others around us to do the same. Most of the respondents agreed that the go green campaign is informative for them to know how green behaviour can be performed (76%). Why to Go Green: By the Numbers as of 2014 . No problem! ... You'll find high value scholarships that are easy to enter like Niche $2,000 No Essay Scholarship, and internships with companies like Apple, Google, Dreamworks, and even NASA! Moreover, the results of the study showed that married people are more intend to go green. Energy. Go green campaigns as an external factor has an effect on the TPB domains. Subjective norms and perceived behavioural controls keeping our air and environment, around 75 of. A particular attitude towards go green campaigns as an external factor has an impact on the domains! 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