Companion research is based on a survey with more than 1,100 U.S. consumers (18+ yrs) in October 2020. CMO by Adobe. Related Stories. It predicted that at least $13 million per minute would be spent during peak online shopping on Monday night. COVID-19 has massively accelerated the growth of e-commerce, according to an Adobe report released today. The industry’s most comprehensive report Data via Adobe Analytics (aggregated, anonymized) • AI and machine learning (Adobe Sensei) used to identify retail insights Measures trillions of visits to U.S. retail sites (most in the industry) • 55 million unique products • Transaction data … But once people had enough clothes to get them from the couch to the work Zoom call and back again, the … We expect this to become even more pronounced as we approach Christmas, and free and less expensive shipping options continue to dwindle. Author By Coresight Research December 4, 2020 . “While yesterday was a record-breaking Thanksgiving Day with over $5 billion spent online, it didn’t come with the kind of aggressive growth rate we’ve seen with the start of the pandemic,” says Taylor Schreiner, director of Adobe Digital Insights. Our report is the most comprehensive of its kind, using a model based on the analysis of more than one trillion visits to over 4,500 retail websites and 100 million SKUs. Share This Story, Choose Your Platform! Data from Adobe, which uses Adobe Analytics to analyze one trillion visits and 100 million SKUs from 80 of the 100 largest retailers in the U.S., found that consumers spent a whopping $34.4 billion during this year’s Cyber Week, which represents a 20.7 percent year-over-year (YoY) increase. This year, Black … Adobe takes two company-wide breaks each year, for a summer and winter holiday. (Buy Online Pick-Up In Store) growth, to the hottest products sold throughout the season, this report has everything you need to analyze and understand the busiest time of year for retailers. We analyze billions of data points across Adobe Experience Cloud to bring you the most comprehensive and accurate insights for online retail and e-commerce. E-commerce sales during the Black Friday to Cyber Monday period are forecast to reach $10bn, boosted by deep discounts offered by retailers. As the mobile shopping experience continues to improve, close to half (46.5 percent) of all online sales came from smartphones—setting a new record. Advertisement. Chess-related items are on the rise among holiday shoppers, according to Adobe Digital Insights — sales are up 300 percent in November compared to October following the release of … Adobe said that Small Business Saturday, the newest of the Thanksgiving shopping holidays, saw $4.7 billion spent, a record for the day and up 30.2% on … Thanksgiving Day, too, hit a new record with consumers spending $5.1 billion online, an increase of 21.5 percent YoY (online sales hit $4.2B on Thanksgiving Day in 2019). December 2, 2020. Adobe Analytics measures 80% of online transactions at the largest 100 U.S. web retailers (source: Internet Retailer 2018) and shipping and returns analysis that is based on millions of orders​. Thank you very much for the super excit­ing blog posts in the dif­fer­ent top­ics. “Cyber Monday continued to dominate the holiday shopping season, becoming the biggest online shopping day in U.S. history, despite early discounts from retailers,” Schreiner says. “Heavy discounts and aggressive promotions starting in early November succeeded at getting consumers to open their wallets earlier.” Holiday commercials from tech companies often get high marks during the holidays, reminding everyone of the power of connection, which has never been more needed than in 2020. Adobe today released its online shopping predictions for the 2020 holiday season (Nov. 1 – Dec. 31). Digital sales were up 77.8% year over year in May to $82.5 billion, tracking higher than holiday shopping levels on Black Friday and Cyber Monday. Online sales are soaring and reached $62.5 billion so far in November, up 32.6% vs. a year ago, according to an update from Adobe Digital Insights on Wednesday. Additionally, retailers that offer curbside pickup benefited from a 31 percent higher conversion rate of traffic to their sites. Also of note: Social media is driving more online sales. Nous voudrions effectuer une description ici mais le site que vous consultez ne nous en laisse pas la possibilité. Adobe said it expects online shopping and curbside pickup to continue to be used more often this holiday season compared to years past. Insights, expertise and inspiration for and by digital leaders According to the analysis, a record $10.8 billion was spent online by the end of Cyber Monday, an increase of 15.1 percent YoY, making it the largest online shopping day in U.S. history and beating last year’s $9.4 billion record. 2020 Facebook Holiday Shopping Insights. The funny and heartfelt spot from French telecom company Bouyges taps into the … The Digital Price Index price changes are measured using the Fisher Ideal Price Index model. Discounts are expected to lessen by approximately 5-10 percent across most categories in the weeks running up to Christmas. Adobe Systems Incorporated 345 Park Avenue, San Jose, CA 95110-2704, USA www.adobe.com 4. According to the analysis, a record $10.8 billion … The actual holiday is one in a series of digital-first sales wins that started ... a director at Adobe Digital Insights, per a report. Adobe Analytics has released its latest Adobe Digital Economy Index report for May 2020, finding that e-commerce sales in May 2020 alone eclipsed the entire 2019 holiday shopping season. As online spend continued to build during Cyber Week 2020, certain product categories were seeing strong demand relative to October daily averages. Here’s today’s AdExchanger.com news round-up… Want it by email? Comments. Over the Thanksgiving weekend, for example, social media drove one out of 10 visits to retail websites, a 17 percent YoY increase. The most in-demand toys on Black Friday were Star Wars toys, Hot Wheels, NERF and video games. We’ve put our data to work and gathered our findings for the busy shopping season of November through December. The Adobe 2020 Holiday Predictions Report and Holiday Actuals Report are based on aggregate data via Adobe Analytics and Adobe Experience Cloud. On Monday, Adobe … “While heavy discounts and promotions starting in early November succeeded at getting consumers to open their wallets earlier, many consumers held off on some of their gift purchases until Black Friday and Cyber Monday in hopes of scoring the best deals.”, Topics: Trends & Research, Commerce, Analytics, Digital Transformation, Retail and ECommerce Trends, COVID-19, Experience-Driven Commerce, Marketing, CMO by Adobe, Experience Cloud, Retail and ECommerce, https://blog.adobe.com/en/2020/10/28/sephora-cto-beauty-retailer-adjusting-for-covid19.html, https://blog.adobe.com/en/2020/11/12/technology-retailers-reimagine-shopping-commerce.html, https://blog.adobe.com/en/2020/10/28/b2b-commerce-trends-2021.html. From a 2020 perspective, Prime Day was initially slated for July 15-16, although it likely won’t take place until August and could run as long as a week given the volume it hopes to achieve. Spark’s e-commerce hub is designed to bring SMBs up to date and minimize any disadvantages they may have when it comes to effectively using digital marketing over the 2020 holiday season. The upcoming holiday season will be the biggest online shopping extravagnaza yet. We analyzed billions of data points across Adobe Experience Cloud to bring you the most comprehensive and accurate insights for online retail and e-commerce. What’s more is smartphones accounted for 41.1 percent of revenue during the five-day period, up 7.4 percent year over year. Adobe’s Digital Economy Index (DEI) is a global economic measure for the 21st century that more quickly, comprehensively, and internationally measures the increasing buying power of digital consumers — with greater detail than any other data source currently available. by Samantha Eyerly | Nov 10, 2020. Search for: The growth here is what is important to watch, as social media only drove 3 percent of online revenue. by Kristina Knight. Key insights. We analyzed terabytes of Adobe Analytics data in near real time to uncover powerful insights that help you understand and act on digital commerce trends. November 30, 2020. It looks like we know the … $3.6 billion was spent via smartphones, a 25.3 percent increase YoY, reaching 40 percent of the total online spend. 2020 Digital Economy Index. Total online spending in May hit $82.5 billion, up 77% year-over-year. Next. Media Insights Marketer’s Guide to Holiday 2020 | Edition 1: Playbook. By Winni - 12:18 PM on December 19, 2019 Reply. Choose business IT software and services with confidence. On Black Friday, online shoppers got the strongest discounts on computers (28 percent), electronics (26 percent), appliances (20 percent), toys (17 percent) and sporting goods (18 percent). Retailers that don’t have access to the latest insights or smart optimizations could be getting left behind. Adobe's Digital Economy Index found 130 non-holiday days hit $2 billion in online sales in 2020, as Labor Day YoY growth slowed to 12%. The digital price index for certain products varies during the holiday season, often by day, impacting the value consumers receive for each dollar spent. Adobe's Digital Economy Index found 130 non-holiday days hit $2 billion in online sales in 2020, as Labor Day YoY growth slowed to 12%. Dive Insight: Black Friday 2020 may be perhaps the most fraught, and well-plotted, of the shopping holiday's history. Ok, it may be a touch early for Silver Bells, but a little holiday prognosticating, especially considering the unique holiday season on the horizon, is always welcome. Digital Dominates Ad Spend, The Triopoly Dominates Digital; Holiday Ecom Sales Up - But Lower Than Expected . “Throughout the remainder of the holiday season, we expect to see record sales continue and curbside pickup to gain even more momentum as shoppers avoid crowds and potential shipping delays,” says Taylor Schreiner, director of digital insights, Adobe. “Consumers also changed what they bought, preferring pajamas and sweatpants to work suits. Consumers spent about $10.8 billion online by the end of Cyber Monday, a 15.1% increase in online sales from last year, according to a report from Adobe emailed to Retail Dive. Cyber Monday wrapped up with $10.8 billion in sales, up 15.1% from last year and setting a record for the biggest online sales day in U.S. history, according to Adobe Analytics ADBE, +0.44% data. Take a look at the top takeaways on what consumers are doing this season. 2020 Holiday Shopping Trends. Introducing the DEI. Get our full, in-depth report on online consumer spending and our predictions based on trillions of visits to thousands of websites. Forecast: Spending to top $189b for 2020 holidays The day after the US election, consumers went shopping. Read More. Electronics like Apple AirPods and Watches, HP and Dell computers, as well as Chromecast were also popular. Homepage BJ's Wholesale Club Holdings Inc. Holiday 2020: US Black Friday and Cyber Monday Insights—Digital Sales Growth Underwhelms on Cyber Monday Flash Reports 6 minutes Register for free access Holiday 2020: US Black Friday and Cyber Monday Insights—Digital Sales Growth Underwhelms on Cyber Monday. According to Adobe Digital Insights, total e-commerce sales over the entire Thanksgiving weekend amounted to $34.4 billion, with Cyber Monday alone accounting for $10.8 billion of … Paid search continues to dominate both revenue share and visit share this year (25 percent and 24 percent respectively), but direct traffic isn’t far behind (21 percent and 22 percent). The first six months of 2020 have driven $368.8 billion in online spend. When it comes to electronics and appliances, Apple AirPods, Air Fryers, and Fire TV were most popular. Over 100 million. Toys were a popular purchase during Cyber Monday, with Lego sets, vTech-brand toys, scooters and video games, all topping kids’ wish lists. Download the report. Five marketing highlights from the 2020 Digital Trends report. See how revenue is impacted by consumer spending trends, including the devices they prefer to use, so you can better personalize customer experiences. 80 of the top 100. Want to understand how much and when consumers are spending, as well as what they are buying this holiday season? Costa Lasiy Data Science Analyst, Adobe Digital Insights Losaunne White 2020 came in a package that no one expected — and we’re here to give you the tools to make great customer experiences. facebook shares. According to Adobe Digital Insights, total e-commerce sales over the entire Thanksgiving weekend amounted to $34.4 billion, with Cyber Monday alone accounting for $10.8 billion of that total. Before Small Business Saturday, smaller retailers saw early success with sales 545 percent higher on Black Friday, compared to an average day the previous month, and a 211 percent boost in sales during the week compared to October. The peak hour was between 8 – 9 pm Pacific, which reached a purchasing rate of $12 million per minute. Based on Adobe Analytics data, Adobe analyzed over one trillion visits to U.S. retail sites and 100 million SKUs from 80 of the 100 largest U.S. retailers – more than any other technology company. “There may never be another holiday season quite like holiday 2020,” Copeland says. FOMO – or fear or missing out – hit folks pretty hard during the final hours of Cyber Monday. Just as customer insights are at the heart of great experience, Adobe Analytics is part of the foundation of Adobe Experience Cloud. Know when consumers are looking for discounts during the holiday season and when they’ll pay a premium for quality products. From record breaking revenue numbers on mobile devices, exponential B.O.P.I.S. unique product sales analyzed. In the United States, the holiday season is expected to grow online sales by 11% in 2016, reaching over $91B total. Want to understand how much and when consumers are spending, as well as what they are buying this holiday season? COVID-19 has massively accelerated the growth of e-commerce, according to an Adobe report released today. Digital Marketing The lat­est Adobe Dig­i­tal Insights (ADI) study has revealed that Black Fri­day is now the UK’s biggest online shop­ping day of the Christ­mas sea­son. Discover the technology and consumer trends during the evolution of retail. Total online spending in May hit $82.5 billion, up 77% year-over-year. HOLIDAY RECAP 2019 ADOBE ANALYTICS INSIGHTS 2. Posted on 12-18-2019 Prev. Comment and share: Adobe Summit 2020 keynote highlights new digital economy index and CXM Playbook By Macy Bayern Macy Bayern is a former Associate Staff Writer for TechRepublic. 4. Unsurprisingly, Thanksgiving, Black Friday and Cyber Monday represented the bulk of total spend over the five-day period. 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