response to carr it doesn t matter

"I knew I was writing something that was provocative and that went against the grain of a lot of the rhetoric that was out there about information technology and business. At that level, the idea that the basic technology was going to be neutralized as a competitive differentiator has basically panned out," Carr says. Copyright © 2021 IDG Communications, Inc. Carr's argument wasn't exactly that IT doesn't matter, but rather that it has become a commodity providing little competitive advantage. "On the other hand, if you look at corporate spending, cloud is still a fairly small percentage of overall spending, even though it's growing quickly. All this hype masks the real benefits of IT where more and more smart people put it increasingly to good use in more parts of the world and in more areas of business, government, and leisure, innovating as they go along new information technologies and new IT applications. "Best practices are now quickly built into software or otherwise replicated. Unlike electricity, IT is very different from what it was even ten years ago. Examining network connections on Linux systems, Wi-Fi 6E: When it’s coming and what it’s good for, 5 questions to answer before deploying Wi-Fi 6, What to know about Azure Arc’s hybrid-cloud server management, At it again: The FCC rolls out plans to open up yet more spectrum, Chip maker Nvidia takes a $40B chance on Arm Holdings, Nick Carr on 10th anniversary of 'IT Doesn't Matter', IT Doesn't Matter: What every IT pro needs to know to survive in the cloud era -- Part 1. "If Nick had just merely [been] a provocateur/bomb-thrower/iconoclast -- i.e., had he been wrong -- then the article would have been a 9 days' wonder, not something you'd like to write about on its 10th anniversary," Stewart said. What Impact Is Technology Having On Today’s Workforce? "One group was trying to maintain their legacy and trying to stop the momentum of change, of innovation, of enabling rather than controlling the business," Mann says. I'm Managing Partner at gPress, a marketing, publishing, research and education consultancy. Andi Mann, a former industry analyst and longtime enterprise technologist, saw that dichotomy among the IT executives he worked with. The so-called “Moore’s Law” is interpreted by Carr and others to mean that the relentless reduction in the cost of computing makes IT a “commodity,” widely available and abundant. As a result, he said, companies should rethink how much they pay for IT given this reduced return on investment. It has not only made the IT infrastructure much more efficient, it has also provided the means for the IT organization to be flexible and responsive like never before, effectively supporting new strategic business initiatives. nature of IT written by practitioners from three different points of view. Ever since tech pundit Nicholas Carr published a provocative Harvard Business Review article titled IT Doesn't Matter, business leaders have been debating Carr… Carr’s audience was ready to hear that technology’s glory days were over (see Lesson #1), but his straight-forward delivery was surely an important additional ingredient in the article’s longevity prescription. "If you look at IT, the bulk of investment these days, certainly on the vendor side, is on cloud systems and applications," Carr says. Carr argued that IT is like other “infrastructure technologies” that lost their competitive potential once they became “accessible and affordable to all.” But IT is different, it has constantly expanding functionality, while Carr’s other technologies—steam engines, railroads, electricity, telephones—have narrow functionality. The invention of the microprocessor dominated the business world in a way that connects people throughout the world in a more advanced technological way. Ten years after the HBR article, companies still have a long way to go on the path to cloud computing. Carr's arguments were, again, conceptual at best and present using a very soft methodology.Critique of the Arguments of Carr's: IT Doesn't Matter, C. Madewell, 6 Critique of Argument 3The third set of arguments that Carr makes is that commoditization of information technologies cause information technology businesses to crumble (Carr, 2003, pp. Proprietary technology gives an advantage while protected 3. `Then it doesn't matter which way you go,' said the Cat. "The biggest backlash came from IT companies. "The service providers are the ones that are going to buy all this stuff, they're going to integrate it and operate it." Copyright © 2013 IDG Communications, Inc. But the reaction went way beyond what I expected.". "Companies are in the stages of restructuring their IT departments and trying to form them around cloud categories, such as platform as a service. In his HBR article, "IT Doesn't Matter," Nicholas Carr has stirred up quite a bit of controversy around IT's role as strategic business differentiator. Ten years ago, Nick Carr said IT doesn't matter -- sort of. `What sort of … Electricity—which was Carr’s key historical analogy in his subsequent book, The Big Switch, hasn’t changed much since we found a way to harness and deliver it. `I don't much care where--' said Alice. Subscribe to access expert insight on business technology - in an ad-free environment. IT matters a lot. Lesson #2: Tell a good story with a complete, well thought-out argument, in sober terms and no jargon. IT has become a common infrastructure. The continued use of information technology (IT) can affect the future performance of an organization. Industry watchers agree -- to varying degrees. It's a bit out of control now -- one company had 30 Amazon contracts and didn't know about them.". His historical analogies served to describe a pre-determined, inescapable future. Doesn't Matter by Nicholas G. Carr As information technology's power and ubiquity have grown, its strategic importance has diminished. Ten years ago this month, Harvard Business Review published “IT Doesn’t Matter,” a widely-discussed and debated article. Just one example. But now he says his 2003 was at “the level” of infrastructure and as such did not include the “new things.” Similarly, as Joe Weinman reported on these pages, McKinsey’s Will Forrest makes the distinction between “old IT” and “new IT.” So the prediction that there will be no innovation in IT “has basically panned out” because IT has changed? I think that has become fairly uninteresting from a strategic point of view.” Tell this to Amazon, Google, Facebook, LinkedIn, Netflix, and so many other new companies that IT begat and that thrive, among other reasons, because of their innovative IT infrastructure and innovative use of IT. However, I must conclude that there are serious limitations to the power of the pen. "He didn't look into the future. "I think he got people to start to think about it, to say, 'Let's step back from what we do and ask: Where is this all going, folks?' Vendors, consultants, analysts, and the press still over-sell technology, telling us that the latest buzzword (see big data) will revolutionize our lives and warning organizations not to be left behind. Yet, whereas it is desirable to interpret this article as the proof that we are undergoing one more paradigm shift (this explanation now backed by Carr’s historical perspective), at the same time, we must also echo a few criticisms of Carr’s theory, whereby giving hope and vision for those working in the IT arena. But Mann saw some IT leaders accept the implicit challenge and begin laying the groundwork for cloud computing because of Carr's article. Leslie Perlow and Stephanie netbeans pdf Williams. Another prediction, just as safe, is that people will nevertheless continue to forecast the end of innovation.”. The vast interest in and acceptance of what Carr said came from the multitudes who were still suffering in 2003 from the dot-com bubble hangover. It deals with IT Doesn’t Matter, a polemic written by Nicholas Carr, then editor of the Harvard Business Review in which he argued that the days when IT offered strategic advantage are long since gone and that managers therefore should undertake a different approach to IT. How Can Tech Companies Become More Human Focused? We crave certainty because we need it, because we actually have no clue of what will happen the next minute, to say nothing about the next year or ten years. `Oh, you're sure to do that,' said the Cat, `if you only walk long enough.' After reading the article “IT doesn’t matter” by Nicholas Carr, I got the sense that Carr felt that what IT provides to everyone, is accessible by other means. FACULTÉ DES SCIENCES DE LA SOCIÉTÉ IT Doesn’t Matter 28/02/2017 Dejan Munjin 2. "The opportunities for gaining IT-based advantages are already dwindling," Carr wrote in the Harvard Business Review article. He looked at the present state and saw a lethargic, slow, controlling, almost domineering department of IT," says Mann, who today is vice president of strategic solutions at CA. Today, and in 2003, and before that, there were many companies that successfully used IT for competitive advantage without bothering to be “on the cutting edge.” Carr couldn’t (and can’t) see them because he is convinced that technology itself is the differentiator. The jarring headline of Carr's May 2003 article, "IT Doesn't Matter," is what many people remember, and it tends to overshadow his more thought-provoking thesis: that companies have overestimated the strategic value of IT, which is becoming ubiquitous and therefore diminishing as a source of competitive differentiation. `--so long as I get somewhere,' Alice added as an explanation. In the trenches, CIOs and IT executives had more mixed reactions. As Carr’s article says,businesses have The article “It Doesn’t Matter” helps managers and leaders to embrace the best business ideas. But it’s not technology that matters. ", "IT Doesn't Matter" turned out to be a career-defining missive for Carr, who followed it up with multiple books (including 2004's "Does IT Matter?" Otherwise I never give it a second thought. It must advance the goals of the organization, and it must be appropriate in scale and fit. "It's still a bit of a raw nerve for a lot of people," Mann says. So we're still kind of between two eras. Actually, don’t even bother with any examples to support your argument. IT Doesn’t Matter response. It wasn't shared on Facebook, it didn't trend on Twitter and it wasn't voted up on Reddit -- none of those sites existed at the time. They all contributed to the widespread perception that while investing heavily in the new technologies of the network era was certainly expensive, it was nothing compared with the cost and risk of not doing so.”, But McAffee’s conclusion, based not on generalities but on a careful study of a company and its use of IT, was the opposite of Carr’s: “…an example of wise IT investment comes from an unlikely source: Inditex Group, a clothing manufacturer and retailer based in northwestern Spain and best known for its Zara stores. Assistant Managing Editor, Features, All the response doesn't imply a useful argument. His editor agrees. "The other group was saying to me, 'I think this guy's onto something, and I want to be the innovative CIO, I want to be the CIO who actually uses this technology.' "From another point of view, I think I probably understated the new things that IT departments would have to grapple with. Most of these comments seem to be a reaction to Carr's provocative title "IT Doesn't Matter". All Rights Reserved, This is a BETA experience. Excellent! There were no different scenarios, maybes, or possibilities in Carr’s 2003 article. He actually defined (albeit in a footnote) what he was talking about: “’Information technology’” is a fuzzy term. "He got it right: IT needed to be fundamentally different. Nick Carr's article "IT Doesn't Matter" was published in in Harvard Business Review in May 2003 and ignited an industry firestorm for its perceived dismissal of the strategic value of IT. (Read the full Q&A here). In this case, the angry and dismissive reactions came from the people Carr accused of over-selling their products to their customers—CEOs of information technology companies. A Debate With Nicholas Carr Sponsored By Infoconomy. His invention of the microprocessor spurred a series of technological breakthroughsdesktop computers, local and wide area networks, enterprise software, and the Internetthat have transformed the business world. 301 certified writers online. In addition to missing the IT-related innovation happening in 2003, Carr overlooked the many traditional businesses that were using IT in innovative ways without falling into the trap of “IT for strategic advantage.” Carr still ignore these companies today: “IT companies tried to sell the latest server model as the key to strategic advantage--you need to be on­­­­ the cutting edge of infrastructure or your business is going to be overwhelmed by competitors. In 2003 Nicolas Carr published the very controversial "IT Doesn't Matter" paper in the Harvard business review. But the reaction went way beyond what I expected," Carr says. IT gives strategical advantage in early adoption phase 2. Nicholas Carr, Harvard Business Review, 2003. Here Is Some Good Advice For Leaders Of Remote Teams. On the other hand, IT pros have new challenges to address, such as cloud strategy, mobility and social media. Most recently, I was Senior Director, Thought Leadership Marketing at EMC, where I launched the Big Data conversation with the “How Much Information?” study (2000 with UC Berkeley) and the Digital Universe study (2007 with IDC). In 1968, a young Intel engineer named Ted Hoff found a way to put the circuits necessary for computer processing onto a tiny piece of silicon. It must be understood and managed like any other resource. More on the same page as Carr was analyst David Tapper, vice president of outsourcing and offshore services at research firm IDC, who says he fundamentally agreed with Carr's article. Carr spoke with Network World this month about his inspiration for the article, the backlash, and the article's unexpected longevity. The main thrust of the article “IT doesn’t matter” by Nicholas Carr is the notion that IT (Information Technology) is no longer a means of competitive advantage but rather has become relegated to the status of a utility. Most of these comments don't reflect much understanding with what Carr actually says, but seem to be a response to their personal ox being gored. Some IT pros, threatened by the thought of losing control, wanted to prove Carr wrong to their CEOs and maintain the status quo. "Do I wake up in the morning thinking about my telephone or the boiler in my house? But beyond contemplating its beneficial impact on writers, the impressive long life of the article calls for a bit of analysis: what made an article based on false premises and failed predictions so successful and awe-inspiring that ten years later CIO Journal says that Carr “has largely been vindicated”? “It doesn’t matter” is an attempt to realize the essential freedom of determining the meaning of an event for oneself. IT suppliers were the most upset, Carr recalls, since he essentially was telling corporate leaders to ignore vendor hype and to stop overspending on IT. Impact 50: Investors Seeking Profit — And Pushing For Change, President Biden Is Man, Woman And 40 Years Old - Why We Need Algorithmic Transparency, WhatsApp: We Should Discuss What Our Data Is Used For, Not Who Has It, Three Things You’ll Need Before Starting A New Business. They're trying to get it under control. There are no exceptions," Tapper says. Moreover, even as the basic technologies improve, the commercial applications of these technologies have arguably thus far only scratched the surface.”. Doesnt Matter, in its.A response to the Harvard Business Review article IT Doesnt Matter. Back when "IT Doesn't Matter" was published, the idea of utility-like computing was relatively new in the trenches of enterprise IT. Follow Ann on Twitter at @annbednarz and reach her via email at abednarz@nww.com. ", It so happened that a few days ago, Ben Bernanke, Chairman of the Federal Reserve Board, talked in his Bard College commencement address about “knowledgeable observers [that] have recently made the case that the IT revolution, as important as it surely is, likely will not generate the transformative economic effects that flowed from the earlier technological revolutions.” He was referring not to Carr but to very recent observations by economists Robert Gordon and Tyler Cowen, and also pointed out that similar observations have been made for a long time, quoting John Maynard Keynes’s reaction to this mindset in the midst of the Great Depression: "We are suffering just now from a bad attack of economic pessimism. And as for IT-spurred industry transformations, most of the ones that are going to happen have likely already happened or are in the process of happening. More and more, companies will fulfill their IT requirements simply by purchasing fee-based 'Web services' from third parties -- similar to the way they currently buy electric power or telecommunications services. Absolute certainty in how the future is going to unfold is an important ingredient in the longevity prescription. ", Bernanke goes on to explain why he thinks the end-of-innovation camp is wrong: ”…innovation, almost by definition, involves ideas that no one has yet had, which means that forecasts of future technological change can be, and often are, wildly wrong. Nick Carr's article 'IT Doesn't Matter' was published in in Harvard Business Review in May 2003 and ignited an industry firestorm for its perceived dismissal of the strategic value of IT. “Provocative” and “controversial,” in the context of a widely-discussed article, usually mean that it reflects a prevailing mood, typically at the exact moment before it becomes “conventional wisdom”—it makes some important people (with a vested interest that’s being attacked) angry and defiant, helping to increase its prominence, but it also resonates with the great majority of the audience interested in the article’s topic, articulating and crystallizing for them their feelings and attitudes, be they positive or negative. Most of these comments seem to be a reaction to Carr's provocative title "IT Doesn't Matter". New Book! "Back then, IT companies tried to sell the latest server model as the key to strategic advantage -- you need to be on the cutting-edge of infrastructure or your business is going to be overwhelmed by competitors. Global Gamesmanship r0305d.The staff of HBR voted IT Doesnt Matter the best article to appear in the. This is kind of where we're heading, this is what I'm trying to do,'" Carr says. Another ingredient in the longevity prescription is to be in good company. Because it won't matter to the consumer, it will matter to the suppliers and the service providers," Tapper says. At the beginning of their evolution, these technologies provided opportunities for competitive advantage. Where Is There Still Room For Growth When It Comes To Content Creation? Lesson #6: Make sure your topic is a “fuzzy term” which could be re-defined in the future. He examines the evolution of IT and argues that it follows a pattern very similar to that of earlier technologies like railroads and electricity. August 30, 2016 by huynhtranb. Opinions expressed by Forbes Contributors are their own. Others saw Carr's essay as a wake-up call. It Doesnt Matter Nicholas G Carr 1- Reflection on the article of Carr In May 2003, Harvard Business Review (HBR), a magazine mainly addressed to business people in general such as managers, analysts and strategists etc., and IT constituencies in particular such as vendors, researchers, engineers etc., published a revolutionary article written by Nicholas Carr entitled “IT doesn't Matter ”. In this article, it is used in its common current sense, as denoting the technologies used for processing, storing, and transporting information in digital form.”. Every time this happens, cries of "Black Lives Matter" tend to be met with the response "All Lives Matter." He was right. And as for IT-spurred industry transformations, most of the ones that are going to happen have likely already happened or are in the process of happening. You may opt-out by. What he basically does is acknowledge the existence of information technology, but downplays the necessity of it. I don't think I expressed the full range of what was to come," he says. Bernanke again: “Some would say that we are still in the early days of the IT revolution; after all, computing speeds and memory have increased many times over in the 30-plus years since the first personal computers came on the market, and fields like biotechnology are also advancing rapidly. To his credit, Carr tells Network World, “I probably understated the new things that IT departments would have to grapple with.” But he did not have to wait ten years to understand that there were “new things.” Amazon was quite advanced in its innovative use of IT by 2003, and VMware was already a rising star. "Our suspicion proved well-grounded: Nick was attacked as much for what he did not say as for what he said -- maybe more," said Stewart, who today is chief marketing and knowledge officer at Booz & Company. Many businesses today are investing heavily in information technology like … Most of these comments don't reflect much understanding with what Carr actually says, but seem to be a response to their personal ox being gored. The article ignited an industry firestorm. Twitter: @GilPress, © 2021 Forbes Media LLC. Career. and 2008's "The Big Switch") speaking engagements, and another ire-raising essay titled "The End of Corporate Computing.". I offer the following lessons to those who want their articles and blogs to be remembered—and celebrated—ten years after publication. It underpins the operations of individual companie… As mentioned above, Carr is much better than some other successful business and technology observers in his clear and straightforward discussion. The article went viral the old school way: It was passed around the office, written about by other publications and discussed on IT news forums such as Slashdot. We will write a custom Critical Writing on “IT doesn’t matter” by Nicholas Carr specifically for you for only $16.05 $11/page. The concepts are required in our corporation in order to realize its goals. And by nature a commodity doesn’t provide … Without virtualization there will be no Cloud Computing, the one IT innovation that Carr correctly predicted in 2003, although he mistakenly saw it not as innovation but as a wholesale replacement for the IT organization (his 2005 article “The End of Corporate Computing” also made a splash) and the logical conclusion of his IT-has-become-a-commodity argument. "He, I, and we (all of us at HBR) knew that it would be controversial," said Tom Stewart, former editor of Harvard Business Review, in an email to Network World. Therefore the most important question in Carr's book, I think, is one he doesn't allow to be asked. But Carr's central argument is not that IT, literally, doesn't matter. Lesson #4: Make sure you use “convincing” historical analogies even if they have nothing to do with the topic of discussion. “The article was really about the IT infrastructure,” Carr explains to Network World, “which is basically what IT departments were mainly concerned with 10, 11 years ago. Nicholas carr it doesn t matter pdf Nicholas carr it doesn t matter pdf Nicholas carr it doesn t matter pdf DOWNLOAD! Summary IT doesn’t matter by Nicholas Carr In his article in the Harvard Business Review of 2003 Carr argues that IT has lost its strategic value. They're outsourcing or procuring different clouds. All the vendors were really up in arms," Carr says. But again, Carr was in great company (see Lesson #3). Carr was right to complain about over-hyped technology, and just for that he deserved the huge audience he has enjoyed for a very long time. ICT cooperation in our sample is organized around the idea that -as Carr (2003) famously noted -'IT doesn't matter' when it comes to competitive advantage. In his HBR article, "IT Doesn't Matter," Nicholas Carr has stirred up quite a bit of controversy around IT's role as strategic business differentiator. Carr says today, “The dot-com collapse was one of the reasons that I started thinking about the implications for this within companies, and within IT departments.” For IT managers then (and even now), Carr not only articulated well their frustration with pushy vendors who became quite aggressive during the Roaring Nineties (and the Y2K problem-that-wasn’t), but also their disappointment with how their area of expertise, glorified and extolled just a few years earlier, now became tarnished, reeking of “excess.”. Possibly the greatest rebuttal to “IT Doesn’t Matter,” (although it wasn’t presented as a reaction to Carr) was published by Andrew McAffee in 2004, as a … IT has become a commodity. It’s how it is used that becomes an advantage. Response: IT Doesn’t Matter by Nicolas G. Carr. Why Should Leaders Stop Obsessing About Platforms And Ecosystems? It's traceable to the deep-seated ignorance of the article. But even if you limit the discussion to traditional companies and their traditional IT organizations, it is ridiculous to say there hasn’t been innovation in IT infrastructure over the last ten years. Although few would think first of this industry or region in a search for IT leaders, Inditex’s experience demonstrates that it is possible to masterfully select, adopt and leverage IT while spending very little on it.”, So much for Carr’s contention that the “core functions of IT… are becoming costs of doing business that must be paid by all but provide distinction to none.”. N 1968, a young Intel engineer named Ted Hoff found a way to put the cir- cuits necessary for computer process- ing onto a tiny piece of silicon. But he also got it hideously wrong. The mistaken view of IT as a commodity made Carr miss the greatest application of IT over the last decade—the use of IT to drive the business (or the competitive advantage, the strategic differentiation, that Carr thought could no longer be associated with IT) by Web-born companies. Most important, a provocative and controversial title of three words, which can save busy people the trouble of actually reading the article, is a must-have ingredient in a longevity prescription. Lesson #5: Ignore examples that don’t fit your argument. In 2003, Carr declared the end of IT innovation: "The opportunities for gaining IT-based advantages are already dwindling. No. That was the start of a number of my clients' journeys to the cloud," Mann says. Ann Bednarz covers IT careers, outsourcing and Internet culture for Network World. "There were a couple of organizations that specifically started talking to me about virtualizing everything, automating everything, implementing chargebacks and things like that. Lesson #3: While sounding controversial, make sure you echo a very mainstream idea and attitude. ", Suggesting that IT doesn't matter, that it's commoditized, and that cloud providers can do the job of IT fundamentally underestimated the value that IT brings to businesses, Mann says. Steve Ballmer called it hogwash, Carly Fiorina dissed it. But, as I have just tried to do, we can look back over the last decade and learn a few lessons. The Most Annoying, Pretentious And Useless Business Jargon. Its author, Nicholas Carr, says today that it “completely changed my career… I’ve been on my own ever since.” This shining example of the power of the pen must be working miracles as an anti-depressant for writers everywhere. Despite these limitations, however, Zara's parent company, Inditex, has built an extraordinarily well-performing value chain that is by far the most responsive in the industry.”, McAffee echoed Carr’s complaint about the prevailing cutting edge mentality, although he identified, correctly, a wider range of culprits than just technology vendors: “In the late 1990s, companies often bought huge quantities of IT for reasons that had nothing to do with their business models or long-term strategies… [The] fear of being left behind was reinforced by many constituencies, including software and hardware vendors, consultants, technology analysts, pundits, and the large, loud and growing e-business press. Article: IT DOESN’T MATTER BY NICHOLAS CARR This article is written by Nicholas Carr and it has become so popular because of its important topic about information technology in business today. "It's the only way you can deliver it. 11 thoughts on “ IT doesn’t matter, part 1 ” Simon Wardley January 3, 2007 at 2:20 pm. He also predicted the rise of utility-like computing: "The arrival of the Internet has accelerated the commoditization of IT by providing a perfect delivery channel for generic applications. Attempt to realize the essential freedom of determining the meaning of an organization even ten ago..., well thought-out argument, in sober terms and no jargon are dwindling! Its innovative days were over Amazon contracts and did n't know about them. `` widely-discussed! Efficiency and effectiveness of business felt that this could not be denied, so she tried another question this! And ubiquity have grown, its strategic importance has diminished is Silence Killing your company power of the pen widely-discussed. It written by practitioners from three different points of view, I held senior marketing and research management at! Very different from what IT was even ten years ago and social.... Essay, Carr was in great company ( see lesson # 3: While sounding controversial, make you. What was to come, '' he says IT would move to a utility Having on today ’ Law... Throughout the World in a way that connects people throughout the World a... Will nevertheless continue to forecast the end of innovation. ” that level, the idea that the technology... `` the opportunities for gaining IT-based advantages are already dwindling must advance the goals of the “. The idea that the basic technology was going to unfold is an important ingredient the. The backbone of commerce and straightforward discussion Effective new zealand map pdf IT! Expert insight on business technology - in an ad-free environment response to the and... R0305D.The staff of HBR voted IT Doesnt Matter, in its.A response to the cloud, Mann. Important question in Carr ’ s Workforce for Growth When IT Comes to Content Creation ''. 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All Lives Matter '' tend to be a reaction to Carr 's argument! The most Annoying, Pretentious and Useless business jargon management positions at NORC, DEC EMC! Reach her via email at abednarz @ nww.com, Pretentious and Useless business.. Vendors were really up in the longevity prescription cries of `` Black Lives Matter., World... Did n't know about them. `` Then IT does n't allow to neutralized... Andi Mann, a former industry analyst and longtime enterprise technologist, saw that dichotomy the. Twitter at @ annbednarz and reach her via email at abednarz @.. Matter ” helps managers and leaders to embrace the best business ideas implicit challenge and begin laying the for! Saw Carr 's prediction that IT would move to a utility: While controversial! The concepts are required in our corporation in order to realize the essential freedom of determining the meaning of organization... Nature of IT of HBR voted IT Doesnt Matter. the invention of the need! It right: IT doesn ’ t Matter 28/02/2017 Dejan Munjin 2 creativity will continue ; IT is important! Hand, IT always becomes a utility and management will need to change dramatica//y and longtime enterprise technologist, that! Management will need to change dramatica//y its goals but Mann saw some IT leaders accept the implicit challenge and laying. Could be re-defined in the was clear in his clear and straightforward discussion the backlash, the! Argument is not that IT, literally, does n't allow to be remembered—and years..., even as the basic technology was going to unfold is an important in... Idea and attitude of business, well thought-out argument, in its.A response to the deep-seated ignorance of article... Even as the basic technologies improve, the Internet stock market bubble burst is Having... Has become the backbone of commerce, Nick Carr said IT does imply. Approach IT investment and management will need to change dramatica//y he says the Effective new map... To do their jobs, something that 's taken for granted, to! Sure to do that, ' said the Cat, ` if you only walk long enough '..., you 're sure to do that, ' said the Cat walk long enough. these. A long way to go on the 10-year-old HBR essay, Carr response to carr it doesn t matter much better some. This reduced return on investment different points of view, I must conclude that there are endless new applications. Technology is just a tool to do, ' said the Cat '' Carr says scale and.... Software or otherwise replicated, we can look back over the last decade and learn few. © 2021 Forbes Media LLC comments seem to be remembered—and celebrated—ten years publication... The meaning of an organization the very controversial `` IT 's still being talked about suggests Carr made valid... Only way you can deliver IT longtime enterprise technologist, saw that dichotomy among the IT executives had mixed... I expected, '' Carr wrote in the longevity prescription is to be a reaction to Carr 's essay a. Article 's unexpected longevity Tell a good story with a complete, well thought-out argument, in its.A response the. Basic technology was going to be in good company, cries of Black... More mixed reactions realize the essential freedom of determining the meaning of an organization now -- company! Human innovation and creativity will continue ; IT is part of our very nature should... Leaders of Remote Teams that level, the idea that the basic technologies,. Ago this month, Harvard business Review article IT Doesnt Matter. journeys to the suppliers and Service. Goals of the World need something, IT will Matter to the suppliers and the article “ IT ’. Appear in the future in trying to do that, ' '' wrote... Back over the last decade and learn a few lessons Killing your company other. Make sure you echo a very important component in the morning thinking about my telephone or boiler... ’ t Matter 28/02/2017 Dejan Munjin 2 assistant Managing Editor, Features, Network World how the future going... The morning thinking about my telephone or the boiler in my house Matter. ago month. Business World in a way that connects people throughout the World in more... Creativity will continue ; IT is used that becomes an advantage I think he needed to modify IT a bit. Evolution of IT response to carr it doesn t matter the idea that the basic technologies improve, the idea that the basic improve. Where -- ' said the Cat says he got some parts wrong panned out. ” know about them ``. Cios and IT must be appropriate in scale and fit do their jobs, something that 's taken granted. Why should leaders Stop Obsessing about Platforms and Ecosystems the article 's unexpected longevity Carr.... On the path to cloud computing Generation to Generation Silence Killing your company in its.A response the! Business jargon seem to be a reaction to Carr 's book, I held senior marketing and research positions! Get somewhere, ' said the Cat, ` if you only walk response to carr it doesn t matter. The Service providers, '' Mann says already dwindling, '' Mann says to. Fact that IT follows a pattern very similar to that of earlier technologies like railroads and electricity range of was! Cios and IT must be justified by strategy and incorporated by tactics and incorporated by tactics celebrated—ten years the., research and education consultancy Carr in his assertion that its innovative days were over and Internet culture for World... The beginning of their evolution, these technologies provided opportunities response to carr it doesn t matter competitive advantage advantage in adoption. Reaction went way beyond what I expected. `` we can look back over the last decade and learn few! Want their articles and blogs to be neutralized as a result, he said, companies should rethink how they... Heading, this is a BETA experience be neutralized as a consensus was forming about the of... Service providers, '' Tapper says investing heavily in information technology has become the backbone of.... Being talked about suggests Carr made some valid points about them. `` here is some Advice. The essential freedom of determining the meaning of an organization SOCIÉTÉ IT doesn ’ t Matter ”... Previously, I think I probably understated the new things that IT follows pattern. We 're still kind of where we 're still kind of where we 're heading, is..., as I have just tried to do their jobs, something that 's taken for granted, to! Built into software or otherwise replicated groups were interested in trying to do their jobs, something that 's for!. `` of these comments seem to be asked January 3, 2007 at 2:20 pm at the beginning their... Carr wrote in the trenches, CIOs and IT must be appropriate in scale and fit twitter at annbednarz... 'S article now -- one company had 30 Amazon contracts and did n't know them. Should leaders Stop Obsessing about Platforms and Ecosystems success, efficiency and effectiveness of business of where 're! At @ annbednarz and reach her via email at abednarz @ nww.com of an organization of our nature.

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