Convergence is a very polysemous (several meanings for a word) concept that has been used to describe various trends in journalism that have something in common: the blurring of the limits between different media, professional skills and roles strategies (Dupagne and Garrison, 2006; Silcock and Keith, 2006). Introducing Textbook Solutions. However, one question needed to be asked whether… This means that as a user you are able to be more up to date with the incoming news as news can be shared much faster. Media convergence has been happening at such a dizzying pace in the early part of the 21 st century, it’s easy to forget that the media landscape was changing and adapting throughout the 20 th century too. Media convergence is the merging of mass communication outlets – print, television, radio, the Internet along with portable and interactive technologies through various digital media platforms. News is now much easier and convenient to access for the user. Types of convergence Economic convergence, when a single company has interests across many kinds of media. In the news industry,media convergence has changed the way of news development, which makes science、technology、humans life link to digital media, networks, radio and newspapers, integrated together, resulting the new media. Media Convergence Question on Quora – What is It? A good example … This preview shows page 9 - 16 out of 16 pages. Change ), You are commenting using your Google account. Technology. In this article, I will report In the media convergence,the change of the news media. People are more likely to read the news on their phones rather than go to the shop to pick the paper up. For a limited time, find answers and explanations to over 1.2 million textbook exercises for FREE! For example, the content is News or articles, and they are being conveyed through different platforms such as on the Internet as well as in a newspaper. ( Log Out / Social media as a platform on the Internet which supports users to share and create content (Whitmore, Agarwal and Da … ( Log Out / Media Convergence in Platform Specific Example Communication Education Advertisement/ Commercial News Entertainment Questions: Describe how new technologies have led to the convergence of traditional and new media. Create a free website or blog at WordPress.com. For example, a mobile phone is expected to make and receive calls and text messages. Since a diverse array of content is now being accessed through the same devices, media organizations have developed cross-media content. Organic convergence is multimedia multitasking, or the natural outcome of a diverse media world. It could be argued that the news is an example of media convergence. Add your answer and earn points. Also, the digital distribution of music is an example of media convergence by the adoption of a modular network, as traditional media content is delivered to end-users through a value chain composed of interdependent activities: for example, musician, label, digital music provider, internet provider (see Rogers & Sparviero, 2011). The example of IPTV and media convergence of the BBC has proved that media convergence brings numerous advantages for individuals. Cultural convergence is when stories flow across several kinds of media platforms and when readers or viewers can comment on, alter, or otherwise talk back to culture. ( Log Out / source：convergence. –The co-existence of traditional and new media. This has also brought about a change in the dynamics of economy as distribution and cost structure is not the same in traditional media. Organic convergence is multimedia multitasking, or the “natural” outcome of a diverse media world. 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