It quickly became an alternative to the The online media or the New Media has also been a consequence of dynamic communications technology developments and the need of a universal platform that emerges traditional media with the interactive power of computers and the participative aspect of the Internet. Examples: TripAdvisor, Yelp, FourSquare. Analyze How The Results Are Presented … If you’ve ever seen a brand’s social feed and it looks and feels like it’s managed by 10 different people, chances are they don’t have a style guide in place. These networks allow users to connect with people and brands online.